The release of the Iphone firmware 1.1.1 update has given rise to another Iphone application…..an ITunes wi-fi store. Downloading tracks has become an easy extremely affair, courtesy this wi-fi store. Through this feature, one can surf the available playlists, or search for the ‘top tens’, favorite artists, favorite tracks, most popular tracks and other such categories. One can hear a 30-second preview of the chosen track after which a ‘buy now’ icon flashes on the screen. Most of us immediately give in to the offer wherein a single track is charged for a ‘paltry’ sum of 0.99$.

The issue is that if this new store is leading to an addiction for easy and quick purchase of music downloads. 0.99$ may seem quite frivolous an amount to most of us Iphone users. But doesn’t this money stack up to mammoth amounts ultimately? What may seem a small amount for a download finally converts to a big amount if the downloads addiction isn’t curbed well. Besides the ease experienced in quick downloads transcends us to steps like wish, need, habit and addiction.

It’s high time we think over the issue. A friendly application can transform us into download devils. So now you’ve got to decide your fate.

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