A huge brand like the Iphone surely deserves a huge ad campaign. And the launch of this brand was marked by a grand advertisement campaign. The advertisement is touted as the best Iphone ad till date. With the launch of the most-awaited Apple product was launched an equally dazzling ad. This advertisement featured 31 movies which starred hugely famous movie stars. The presence of some of the our most-loved movie stars made this campaign a brilliant hit and gave the already spectacular Iphone almost a celebrity status.
The ad probably cost Apple millions of dollars for copyrights of the movies. But then a big brand certainly deserves a bigger ad campaign. Movies like; a Streetcar named desire, I love Lucy, The Honeymooners, American Graffiti, Bullit, Some like it hot, The Maltese Falcon and a few others were featured in this ad campaign. Celebrities like Marilyn Monroe, Humphrey Bogart, Jerry Lewis, Audrey Tatou, Steve McQueen, Richard Dreyfus, Lucille Ball and others starring in these movies lent their aura to the Iphone.
Iphone went fiesta with its first advertisement campaign. The campaign surely gave a kickstart to the brand, which is a favorite with millions all over today.
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